PPC EXPERTS / GOOGLE ADWORDS EXPERTS
We are looking for a #PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.
Responsibilities:
- Build, plan and execute pay-per-click advertising campaigns
- Create creative ad copies and captions according to the current trends and nature of the client business
- Client communication and account management
- Setting Up and Management of clients campaign
- Presenting performance and consultation with clients on Zoom or over the phone
- Forecast potential delivery and ROI for existing clients
- Reporting (weekly/monthly/quarterly)
- Collect data, generate reports and carry out leading performance data
- Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
- Integrate analytics with client existing website
- Define and implement Goal tracking
- Monitor and analyze effectiveness of marketing content
- Respond to briefs and emails in a timely manner
- Test and optimize campaigns to achieve KPI's and targets
- Understand and analyze trends in results data to maximize return on investment
- Analyze campaign performance and provide recommendations for improving traffic and ROI
- Perform client, market and competitor research and analysis
- Budget pacing, audience analysis and optimization
- Search query analysis and ad group expansion
- Building and optimizing Search and Shopping campaigns
- Undertaking keyword research
- Keeping up to date with industry trends
- Challenge and interrogate briefs set by clients to ensure the highest standard is created
- Keep on top of industry advances and appropriate tools to enhance paid search channels
- Help develop opportunities and new business pitches where appropriate
Requirements:
- Proven experience as a PPC Expert or Digital Marketing Specialist Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends, etc.)
- Understanding HTML and XML is a plus
- Excellent communication skills
- AdWords certification is a plus
- Send us the portfolio links, experience letter, and CV
Note: We are looking for someone to work full time with our company as a regular staff on daily basis. It's an office-based job not for working from home.
Office Location: Bahria Town Phase 4, Rawalpindi
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