Create, drive and execute the strategy for all business entities across multiple digital channels, SEM, Paid SM, advertising, email, etc.
Report and analyse results on a regular basis, using these learning to improve overall campaign performance
Aid in strategizing online creative concepts copy, banners and other media opportunities
Successfully implement brand strategy across digital touch points with a focus on engaging and activating the target audiences through the creation of assets, ideas and UX
Monitor and report on digital performance for all campaigns and tactics
Work with the team to update website and digital media content, newsletters and responsible for creating digital calendar for business units
Take a leading role in content strategy and creation
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